Search Engine Marketing (SEM) once meant the same thing as SEO, but now refers specifically to paid strategies — think pay-per-click, where you pay a fixed amount per click rather than earning traffic organically. SEO takes time; SEM gets you results faster. Both matter for a site's overall success.
We build SEM campaigns around three things: keywords (broad match, phrase match, exact match, negative match), targeting (location, schedule, demographic, device), and structured accounts made up of campaigns and ad groups.
We run SEM across Google Ads, Bing Ads, Yahoo! Gemini, IgnitionOne, WordStream, Acquisio, Criteo and SEMrush — picking the platform that actually fits your audience, not just the biggest name.